Latest News
FOR IMMEDIATE RELEASE
November 29, 2006
BROADBAND ENTERPRISES AND THE HEALTHCENTRAL NETWORK ANNOUNCE SYNDICATION AGREEMENT
Online Video Sales & Syndication Giant Adds Leading Health & Wellness Site to Content Portfolio
NEW YORK, NY - November 29, 2006 - Broadband Enterprises (www.broadbandenterprises.com), the world's largest online video sales and syndication company, announced today an agreement with The HealthCentral Network (www.thehealthcentralnetwork.com), a premier online resource for health and wellness information. Made up of a collection of consumer-oriented health & wellness destinations, The HealthCentral Network takes a Web 2.0 approach to empower community networking. The company's extensive library of online video featuring medical advice and news from America's Doctor, Dr. Dean Edell, and medical news reports from Ivanhoe Broadcast News and other sources, will be syndicated through select web sites from Broadband Enterprises' 1,700+ online website network
Due to the tremendous demand for online health programming from leading health & wellness brands, this agreement allows Broadband Enterprises to fill a crucial programming niche in their content offerings to the advertising community. The syndication agreement will allow Broadband Enterprises to deliver HealthCentral Network's programming to new audiences as well as monetize the site's collection of rich media through pre and post roll advertising sales.
"As online video becomes a viable source of news and information for millions of Americans, The HealthCentral Network's online video collection is a prized asset that we are eager to syndicate throughout our network and one that we think the advertising community will be eager to embrace," said Bryon Evje, COO of Broadband Enterprises.
"One of the strengths of The HealthCentral Network that site visitors have come to count on is our video library that delivers trusted, timely and in-depth medical information," said Christopher M. Schroeder, President and CEO of The HealthCentral Network. "By working with Broadband Enterprises, we will be able not only to broaden our reach with advertisers looking to connect with health-seekers online, but also to bring our excellent video content to more and more families looking for the best medical information on the web."
To learn more about Broadband Enterprises and The HealthCentral Network's syndication, please email nsteinberg@5wpr.com.
About Broadband Enterprises
Founded in 2004, Broadband Enterprises is the world's largest online video syndication network. Broadband Enterprises consists of more than 1,700 publishers, delivering over 800 million monthly video streams. Broadband Enterprises vSyndicate service offers publishers a revenue-generating, full-service, fully-managed broadband video content and advertising solution. More information at www.broadbandenterprises.com.
About The HealthCentral Network
The HealthCentral Network, Inc. (www.TheHealthCentralNetwork.com) has more than 30 general health and highly specific condition and wellness web properties, each committed to offering a voice in everyday and personal language people can understand and connect with at critical points in their lives. Each site provides timely, interactive, in-depth, and trusted medical information, personalized tools and resources, and connections to vast communities of expertise for people seeking to engage in, manage and improve their health. The award-winning, multimedia experience combines medically-reviewed articles from doctors and researchers, as well as news, information, video and extensive engagement from everyday people who have great experience and empathy in specific health areas. The HealthCentral Network recently received top recognition from The International Health and Medical Media Awards with a 2006 FREDDIE Award for MyDiabetesCentral.com and was awarded the Health Care Standard of Excellence WebAward from the Web Marketing Association. THCN was also a FREDDIE finalist in the Web Sites category and THCN's site, MyRACentral.com, was a finalist in the Arthritis / Inflammatory Disease category. The Company also produces the Medical Breakthroughs television show, seen around the country.
Founded in the late 1990s, The HealthCentral Network, Inc. was acquired in 2005 by a team of blue-chip investors, including Sequoia Capital, Polaris Ventures, The Carlyle Group and Allen & Company. With a management team that combines decades of experience in interactive media and medical, science and news journalism, The HealthCentral Network, Inc. aims for the highest standards of quality, relevance and community for patients and their caregivers.
###
|