FOR IMMEDIATE RELEASE
March 27, 2007

ARLINGTON, VA - March 27, 2007 - The HealthCentral Network, Inc. (www.HealthCentral.com) today announced a major initiative to bring the personal experiences and wisdom of patients into the world of online health information. With the re-launch of its network of more than two-dozen Web sites, each targeted to specific diseases and conditions such as diabetes, depression, and breast cancer, The HealthCentral Network (THCN) provides health seekers focused, medically reviewed content, management and caregiving tools. Most importantly, with the launch of its "SharePost™" tool, THCN provides the unique voice, experiences, and inspirations of patients living with these conditions.

"Health-seekers are not only looking for clinical information about their specific disease, they are patients, parents, and friends looking to take control of their health in real life terms," said Chris Schroeder, CEO and President of The HealthCentral Network. "Health is an extremely personal topic, but unfortunately most online medical content lacks the patient voice. THCN is about accessing the wisdom of the patient and empowering dialogues among people facing similar health challenges to inform, share, and support each other."

By providing comprehensive disease and health information in targeted, focused Web sites, the new THCN is aligned with the way most consumers search for and use online health content and caters to individual needs of those who are living with a particular disease. This approach helps consumers find information and resources about a specific condition, manage day-to-day life, and connect with those who are personally touched by the condition. Each site has experts, from doctors and patient advocates to journalists and authors, who provide insight and guide discussion in the communities.

"As a migraine sufferer, advocate, and online discussion leader, I can tell you first-hand how appealing THCN's approach to offering and sharing online health information is for patients. It fulfills a very important need to learn from others who are dealing with - in the case of migraines -- a debilitating condition," said Teri Robert, Lead Expert on THCN's migraine Web site, MyMigraineConnection.com. "The migraine community at THCN provides a safe environment and dialogue where patients can talk to and learn from each other, in ways they find most comfortable."

THCN supplements its comprehensive library of physician-vetted medical information with patient expert columns, videos, and social networking forums. These new features allow consumers to customize their search for and use of information based on their experiences and particular needs. Features include:

• Patient-Centric Content: THCN organizes its content by the common experience of ordinary people, not the medical world, through the following categories:
  • Find: A vast array of basic, comprehensive information about a disease, condition, drugs, and other resources;
  • Manage: Tools, action plans, and resources for coping; and
  • Connect: Powerful tools to help patients share experiences, learn from, and inspire one another.
• Medical and Patient Expertise: Patients can find experts on each Web site who have personal experience with a condition and focus on the details of living with a disease - coping strategies, interactions with everyday life, and emotional support. These experts are thought leaders in their fields - authors, journalists, medical professionals, and patient advocates - who are passionate and knowledgeable about their condition.
• SharePost™: SharePost is a social networking tool that lets patients easily share their experiences, pose questions, and start discussions in an open forum.
• CareCentral(sm): CareCentral is a personal electronic dashboard that allows patients and caregivers to manage care, communicate with each other and medical professionals, and plan treatment activities and support via an event calendar.
• FoodFit.com: Founded by Ellen Haas, the former Undersecretary of Agriculture for Food, Nutrition and Consumer services under President Clinton and a leader in passing nutrition labeling through Congress, FoodFit.com offers the best in interactive tools and recipes to help consumers make appropriate food choices for their health condition and to maintain an active, healthy lifestyle. Ellen is the author of the upcoming book Diabetes FitFood to be published in April by the American Diabetes Association.

About The HealthCentral Network
The HealthCentral Network, Inc. (www.HealthCentral.com) is a new and unique online offering, comprised of more than 30 health and highly specific condition Web properties. Each site provides timely, interactive, in-depth, and trusted medical information from organizations including Harvard Health Publications among others, and connections to leading experts and thousands of people who share their related experiences and inspiration.

The HealthCentral Network recently launched personal health tools including CareCentral(sm), the most comprehensive web solution to help caregivers manage their communities of friends and families (www.carecentral.com). The company also produces the nationally syndicated television show called "Medical Breakthroughs with Dr. Dean Edell," and has a library of nearly 1,000 short-form, condition-specific videos throughout its network.

The HealthCentral Network was acquired in 2005 by Polaris Ventures, Sequoia Capital, The Carlyle Group and Allen & Company, and has built a management team that combines decades of experience in interactive media and medical, science, and news journalism. The company received top recognition from The International Health and Medical Media Awards with a 2006 FREDDIE Award for MyDiabetesCentral.com and the Health Care Standard of Excellence WebAward from the Web Marketing Association.