FOR IMMEDIATE RELEASE
October 25, 2007

Arlington, VA - October 25, 2007 - The HealthCentral Network, Inc. (www.HealthCentral.com), a leading collection of patient-centric health destinations on the Internet, today launched a new drug information site at HealthSquare.com that combines extensive, authoritative drug information with interactive tools and resources that focus on patients' individual needs. With this launch, HealthCentral extends the reach and efficacy of its network for advertisers, and takes another step toward ensuring that each site in its network offers marketers the most condition-specific and deeply engaged audiences.

"Rather than simply offer an encyclopedia of drug information online, HealthSquare is a vibrant interactive resource built around the patient," said Chris Schroeder, CEO and President of The HealthCentral Network. "Finding reliable information about a specific drug is valuable, finding tools and insights that address your individual needs can be life-changing."

As with all of the sites in the HealthCentral network, HealthSquare not only provides extensive and continually updated news and information from trusted sources such as Harvard Health Publications, First DataBank and Physicians Desk Reference, but it goes much further - linking this information with interactive tools and forums, that give patients and caregivers opportunities to learn from experts, get lifestyle advice for dealing with specific conditions, interact with others, and more. Delivering on HealthCentral's commitment to create highly focused online health resources, the site includes:

• Ability to ask doctors and health experts specific drug questions, and to see the questions that others have asked;
• Drug information from two trusted sources: First DataBank and Physicians Desk Reference;
• Insight and guidance from doctors and expert patients on managing health conditions and drugs;
• News alerts that keep patients informed about the drugs they're taking;
• Resources that address the "whole person," not simply the issues around a specific drug;
• And recipes from foodfit.com specifically geared towards people with certain conditions.

Brad Aronson, EVP Product Development for aQuantive, a wholly owned subsidiary of Microsoft, commented on the launch of HealthSquare, "The HealthCentral Network has established itself as a premier innovator in online health. Their patient-focused, condition-specific approach is exactly how users behave online and how online marketers hope to reach these audiences. Their new launch will be a great contributor to their cause."

"There is no other online destination that combines deep, trusted drug content with in-depth, interactive resources for each individual's needs," Schroeder said "HealthSquare gives patients the ability to get answers from medical experts, and expert patients, get lifestyle advice and tips, and find extensive information from the most trusted health sources. We're using the power of the Web to deliver all of this information and all of these resources in a way that addresses patients' individual needs."

With the launch of HealthSquare, THCN is taking steps to create even more powerful opportunities for health marketers that are increasingly moving online. The company's health advertising network includes both "owned-and-operated" sites, such as HealthSquare and over thirty condition-specific, patient-centric sites, and affiliate sites. THCN is further refining its network with the approach of adding affiliate sites that are truly targeted and patient-centric. In taking this exclusive approach with each site in the network, THCN gives marketers the ability to efficiently target highly interested consumers across a broad spectrum of health verticals.

About The HealthCentral Network

The HealthCentral Network, Inc. (www.healthcentral.com) is a new and unique online offering, comprised of over 30 general health and highly specific condition and wellness web properties, each committed to offering a voice in everyday and personal language people can understand and connect with at critical points in their lives. Each site provides timely, interactive, in-depth and trusted medical information (from Harvard Health among others), and connections to leading experts and thousands of people who share their related experiences and inspiration.

The HealthCentral Network recently launched personal health tools including the most comprehensive web solution for caregivers managing their communities of friends and families (www.carecentral.com). The company also produces the nationally syndicated television show, "Medical Breakthroughs with Dr. Dean Edell," and has a library of nearly 1,000 short-form, condition-specific videos throughout its network.

The HealthCentral Network was acquired in 2005 by Polaris Ventures, Sequoia Capital, The Carlyle Group and Allen & Company, and has built a management team that combines decades of experience in interactive media and medical, science and news journalism. The company received top recognition from The International Health and Medical Media Awards with a 2006 FREDDIE Award for MyDiabetesCentral.com and the Health Care Standard of Excellence WebAward from the Web Marketing Association.